Jennifer Owens, President, Lakeshore Advantage
Jennifer Owens set out to tell stories. Today, she’s helping write the next chapter of West Michigan’s economic future.
In this episode, the President of Lakeshore Advantage shares her unlikely path from aspiring journalist to regional leader, and the lessons she’s learned about growth, collaboration, and leadership along the way.
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Jennifer is the President of Lakeshore Advantage, the economic development organization serving Allegan and Ottawa counties. A lifelong learner with a passion for research, writing, and problem-solving, Jennifer’s career journey began far from economic development. After earning a journalism degree from Michigan State University, she set out to become a writer and broadcaster before discovering a passion for public policy, business growth, and community impact.
Over the course of her career, Jennifer has held leadership roles with the Michigan Economic Development Corporation, Ann Arbor SPARK, Southwest Michigan First, and Consultant Connect before joining Lakeshore Advantage. Today, she leads efforts to support business growth, talent development, entrepreneurship, housing solutions, and long-term economic prosperity across West Michigan.
Known for her collaborative leadership style, Jennifer believes communities thrive when organizations work together rather than compete. She is passionate about mentoring future leaders, fostering innovation, and creating opportunities that help both businesses and people succeed.
Through curiosity, relationship-building, and a commitment to service, Jennifer continues to help shape the future of West Michigan.
